Verde Futuro
Urban installation
Lisboa, 2006
image
During 2006, Banco Espírito Santo introduced a new corporate image based on values like freshness, transparency, vitality, equilibrium and intensity, all communicated by a spectrum of greens presented as Future Green. This new tone of green was taken as a younger image that would complement the institution's traditional concerns like plenitude, accuracy and truth.
Answering the challenge of creating something that would refer to this new Future Green, the financial institution and public space's needs, it was developed a proposal for a vertical garden with parking and additional services for a abandoned slot in the city.
1st place in Cenário Urbano competition
Concept and project development
Extrastudio / Pedrita
in colaboration with
Michael Hellgren